This differs from automated bid strategies, which set bid amounts for you. Manual CPC bidding gives you control to set the maximum amount that you . I was initially skeptical when Google introduced automated bidding some years ago. We ran man vs machine tests periodically in several different markets to see if Google’s automation could beat a skilled human manager. In the early years the human managers beat Google’s automated bidding. Later it was close to a tie on about half the campaigns. · Manual bidding will save you money in the long run because you’ll limit your bids on specific campaigns that turn out to be unprofitable while automatic bidding is a great short term strategy to jump-start a large ad campaign if your time is limited.
Results of the Automated vs Manual Bidding After Segmenting Mobile. The control campaign (manual bidding), now focused on the higher converting desktop traffic resulted in: Revenue increased by over $6, with only $ more in additional ad spend than the test campaign. The eCommerce conversion rate increased by nearly 40%. In the pay per click advertising industry I’m regularly asked by my clients about the advantages and disadvantages of automatic vs manual pay per click bidding. Manual bidding involves performing all ad changes yourself through whichever ad platform you’re running your advertisements on (AdWords, Bing or Facebook for example). Manual CPC bidding gives you control to set the maximum amount that you could pay for each click on your ads. You start by setting a maximum cost-per-click (CPC) bid for your entire ad group (called your default bid), but you can also set separate bids for individual keywords or placements.
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